Privacy Policy
This Privacy Policy describes the collection, use, disclosure, and protection of personal information by Pure Casino Entertainment Limited Partnership and affiliated entities (“Pure Casino”) in relation to visitors of casino properties, users of websites, and individuals interacting with Pure Casino services. This policy applies to all Pure Casino locations in Alberta, Canada, and to digital platforms administered by Pure Casino.
By entering casino premises, using services, or providing personal information, users indicate understanding and acceptance of the practices set out in this Privacy Policy.
1. Information Collected
1.1. Information Provided Directly
Personal information collected may include:
– Full legal name
– Date of birth
– Residential address
– Email address
– Telephone number
– Government-issued identification details
– Financial account information (when relevant to transactions)
– Requests for self-exclusion or voluntary limits
Collection of this information occurs during registration for services, participation in promotions, information requests, feedback submissions, or transactions at casino properties.
1.2. Information Collected Automatically
Pure Casino’s websites and digital services collect technical information, such as:
– IP address
– Browser type and version
– Operating system
– Device identifiers
– Pages visited and time spent
– Referring website addresses
– Clickstream data
Technologies used include cookies, web beacons, and similar tools. Cookie preferences may be managed through browser settings; some functionality may be limited if cookies are disabled.
1.3. Information from Third Parties
Pure Casino may receive information from:
– Identity verification service providers
– Payment processors
– Fraud prevention and detection services
– Regulatory and law enforcement agencies
– Publicly available sources
These data support identity verification, fraud prevention, and legal compliance.
2. Use of Personal Information
Personal information is used for the following purposes:
2.1. Service Provision and Account Management
– Provision of gaming and entertainment services
– Processing transactions and account record maintenance
– Verification of identity and age
– Communication regarding accounts and services
– Response to inquiries and provision of customer support
2.2. Legal and Regulatory Compliance
– Compliance with the Anti-Money Laundering and Countering Financing of Terrorism Act 2009 and related regulations
– Fulfillment of reporting obligations to Alberta gaming regulatory authorities
– Responses to lawful requests from governmental bodies
– Record retention as required under legal and gaming regulations
– Enforcement of terms and conditions and legal rights protection
2.3. Security and Fraud Prevention
– Detection, investigation, and prevention of fraudulent or unauthorized activity
– Monitoring adherence to responsible gaming policies
– Security measures for premises and digital infrastructure
– Protection of patrons, employees, and property
2.4. Business Operations and Analysis
– Analysis of usage patterns for service improvement
– Internal audits and quality assurance
– Assessment and enhancement of operational efficiency
– Maintenance of business records and archives
Personal information is not used for purposes incompatible with those disclosed, except where required or permitted by law and with consent where necessary.
3. Disclosure of Personal Information
3.1. Service Providers and Contractors
Personal information may be disclosed to third-party service providers for functions such as:
– Payment processing and financial transactions
– Identity verification and fraud detection
– Information technology and hosting
– Customer support and communication platforms
– Analytics and performance measurement
Service providers are contractually limited to the specified purposes and required to maintain security standards.
3.2. Regulatory and Legal Disclosures
Disclosure to regulatory authorities, law enforcement, and government bodies occurs as required or permitted by law, including:
– Alberta gaming regulatory authorities
– Financial intelligence units for anti-money laundering
– Law enforcement agencies in response to lawful demands
– Courts and tribunals in connection with proceedings
– Other parties for compliance with legal obligations
3.3. Corporate Transactions
In cases of merger, acquisition, reorganization, or sale of assets, personal information may be transferred to successor entities or purchasers, subject to obligations to maintain protections at least equivalent to this Privacy Policy.
3.4. Consent-Based Disclosures
Personal information may be disclosed to third parties with the explicit consent or as directed by the user.
Personal information is not sold, rented, or traded for independent marketing purposes of third parties.
4. Data Retention
Personal information is retained as long as required to fulfill collection purposes, fulfill legal obligations, resolve disputes, and enforce agreements. Specific retention periods include:
– Account and transaction records: Minimum five years from last transaction or as legally required
– Identification verification documents: As required under gaming regulations
– Self-exclusion records: Permanently retained
– Security and surveillance records: As specified under provincial gaming regulations
– Marketing communication records: Until consent withdrawal or account closure, subject to additional legal retention requirements
Following the expiry of applicable retention periods, personal information is securely destroyed or anonymized according to data destruction protocols.
5. Security Measures
Pure Casino applies physical, technical, and administrative safeguards for personal information, including:
– Restricted access based on role
– Encryption of data in transit and at rest where appropriate
– Secure storage facilities with controlled access
– Employee privacy and security training
– Regular security assessments and audits
– Incident response and breach notification processes
Absolute security cannot be guaranteed for transmitted or stored information.
6. Rights and Choices
6.1. Access and Correction
Users may request access to or correction of personal information. Written requests are required and will be processed within timelines set by applicable legislation. Access may be restricted in cases involving confidential business information, law enforcement, or legal privilege.
6.2. Withdrawal of Consent
Consent-based processing may be ceased by written request. Withdrawal may limit the ability to provide certain services, but does not affect prior processing or processing on alternate legal grounds.
6.3. Marketing Communications
Opt-out from promotional communications is possible via unsubscribe instructions in emails or direct contact. Opt-out is not available for essential service or legal communications.
6.4. Cookie Management
Cookie preferences can be managed via browser settings or on-site tools. Disabling cookies may affect website functionality.
7. Responsible Gaming and Self-Exclusion
Responsible gaming measures include self-exclusion programs permitting voluntary restriction from properties and services. Personal information provided for self-exclusion is used solely for administration of the program, retained permanently, and not used for marketing. Information and assistance can be requested using the contact details below.
8. Third-Party Websites and Services
Websites may contain links to external sites or services. Pure Casino is not responsible for third-party privacy practices. Review of external privacy policies is recommended.
9. Children's Privacy
Services are not directed at individuals under 18 years of age, or under the legal gambling age in the relevant jurisdiction. No knowing collection of minors’ information occurs. Detected information from minors will be deleted.
10. Changes to the Privacy Policy
This Privacy Policy may be updated to reflect operational, legal, or regulatory changes. The effective date is indicated at the top of the document. Material changes will be communicated via prominent notice or direct notification to account holders. Continued use of services following notice of changes is deemed acceptance of the revised policy.
11. Contact Information
For questions, requests, or concerns regarding this Privacy Policy or privacy practices:
Pure Casino Entertainment Limited Partnership
Email: [email protected]
Pure Casino Calgary:
1420 Meridian Road Northeast, Calgary, Alberta
Telephone: (403) 248-9467
Pure Casino Lethbridge:
3756 2 Avenue South, Lethbridge, Alberta
Telephone: (403) 381-9467
All inquiries will be addressed within applicable regulatory response timelines.
12. Governing Law
This Privacy Policy is governed by the laws of the Province of Alberta and the federal laws of Canada applicable in Alberta. Disputes arising from this policy are subject to the exclusive jurisdiction of the courts of Alberta.